Guitar Sales Manager - Australia and New Zealand
Eastman Music Australia
Australia-Based
Full-Time | Travel Required
Job Summary
Eastman Music Australia is seeking a passionate, motivated, and highly professional Sales Manager to represent Eastman Guitars and Bourgeois Guitars throughout Australia and New Zealand.
This role is responsible for growing and supporting our guitar business across by working directly with our dealer network, visiting stores, developing relationships, organizing promotional events, and representing two of the world’s most respected acoustic guitar brands.
The ideal candidate will have strong communication skills, a deep understanding of guitars and the music retail market, and the ability to build lasting relationships with dealers, artists, and customers.
About Us
Established in 1992, Eastman began with a passion for making high-quality, hand-made orchestral string instruments. Now encompassing the world class brands of Eastman, Wm. S. Haynes Co., S.E. Shires Co., Backun Musical Services, Laskey Mouthpieces, and Bourgeois Guitars, Eastman Music Company produces some of the finest wind and string instruments for musicians at all levels. Eastman Music Company is one of fastest growing and most exciting companies to work for in the music industry today and has established a reputation for providing excellent product support and customer service.
Bourgeois Guitars is a world-renowned maker of high-end acoustic instruments, headquartered in Lewiston, Maine. Our sawmill operation produces premium red spruce and hardwood tonewoods used in Bourgeois instruments and supplied to respected partners and luthiers around the world. We combine traditional craftsmanship with modern milling practices to create materials thatmeet the highest standards of acoustic performance. As part of a small, dedicated team, our employees play a direct role in shaping the quality, consistency, and artistry that Bourgeois Guitars is known for.
Together, these brands represent a unique opportunity for the right person to help grow two highly respected guitar lines in Australia and New Zealand
Available Positions
Represent Eastman Guitars and Bourgeois Guitars throughout Australia and New Zealand.
Develop and maintain strong relationships with guitar dealers and retail partners.
Visit stores regularly to support sales staff, provide product knowledge, and help drive sell-through.
Organize and attend in-store events, clinics, demonstrations, trade shows, and promotional activities.
Work closely with dealers to support marketing, merchandising, product placement, and brand visibility.
Communicate dealer feedback, market trends, and sales opportunities.
Support product launches, special promotions, and artist/dealer initiatives.
Ideal Candidates
Passionate about acoustic guitars, music, and the guitar retail business.
Experienced in sales, dealer relations, wholesale distribution, or music retail.
Comfortable traveling throughout Australia and New Zealand to visit dealers and attend events.
Excellent communicator with strong relationship-building skills.
Professional, self-motivated, organized, and able to work independently.
Knowledge of Eastman and/or Bourgeois guitars is a plus.
Established relationships within the music retail community are important.
Applying
Interested candidates should send a resume and brief introduction outlining their experience in guitar sales, music retail, dealer relations, or brand representation.
Please include any relevant experience with acoustic guitars, dealer networks, promotional events, or travel-based sales roles.
To apply, please email your resume and cover letter to Sboutte@eastmanstrings.com
Please, no unsolicited phone calls