Sales and Marketing Manager
Bourgeois Guitars
Lewiston, Maine - United States
The Sales and Marketing Manager at Bourgeois Guitars plays a pivotal role in steering the company towards its strategic goal of becoming a premier worldwide brand in the acoustic guitar industry. This individual will collaborate closely with both Bourgeois’ and Eastman’s executive management teams to craft and execute effective strategies that bolster the brand's global presence.
Reporting Structure
This role reports directly to Bourgeois Guitars’ CEO.
Key Responsibilities
Sales
Set comprehensive annual sales targets, define pricing strategies, and shape the product lineup.
Partner with the Bourgeois Product Development team to create new product offerings that are designed to maximize market penetration.
Direct sales efforts to the Bourgeois Guitars global dealer network, ensuring alignment with production growth strategies and market demand.
Develop and update annual pricelists, ensuring they reflect market trends, company goals, and Bourgeois Guitars' commitment to providing musicians with an industry-leading value proposition.
Marketing
Craft comprehensive marketing strategies that address the nuances of global markets, aiming for deep market penetration and brand recognition.
Work closely with Bourgeois’ and Eastman’s Marketing Teams to guide efforts across various channels and initiatives, including:
Print and digital advertising initiatives that increase reach, expand demographics, and maximize impact.
Trade shows to showcase Bourgeois' product lines and forge industry connections.
Promotional events that engage potential customers and create buzz around new launches.
Social Media campaigns that enhance online presence and engage directly with the existing and target communities.
Artist Endorsements to leverage the influence of renowned musicians in promoting Bourgeois guitars.
About Us
Bourgeois Guitars is a renowned boutique guitar manufacturer based in the picturesque city of Lewiston, Maine. We are passionate about creating exceptional, handcrafted acoustic guitars that deliver unrivaled tone, playability, and craftsmanship. Our small but dedicated team of highly skilled luthiers takes pride in producing instruments of the highest quality for musicians worldwide.
Applying
Interested candidates are invited to submit a comprehensive resume and a cover letter outlining their interest in Bourgeois Guitars, their relevant experience, and how they envision contributing to the company's sales and marketing objectives.
If you are interested in joining our team, please contact Christopher Fleming at: chris@bourgeoisguitars.com.
Join our team at Bourgeois Guitars and help us continue to create exceptional acoustic guitars that inspire musicians around the world. Your expertise and dedication will play a pivotal role in our pursuit of excellence.
Bourgeois Guitars is an equal-opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.